Write of Passage

A Letter from David

In Write of Passage, you will develop a systematic process for cultivating ideas, distilling them into writing, and sharing them with the people who can make the biggest difference in your career.

By the time you finish the course, you will have published a series of insightful articles, built a professional website, launched an email newsletter, learned how to use these assets to connect with anyone on the planet, and developed a framework for uniquely framing your expertise and skills.

You’ll transform from a passive consumer to an active creator, and escape the “Mediocre Majority” of people who endlessly consume without ever producing. The content you produce will become an asset that you own. It will work for you 24/7, and become a a magnet for like-minded people, interesting ideas, and career opportunities.

Writer’s block will be a thing of the past. You’ll know exactly how to work with and move past the fears and anxieties that keep so many people from sharing what they’ve written. The time it takes you to write something of quality will plummet, dramatically increasing the return-on-investment of your time. Instead of not having anything to say, you’ll have too much to say.

It doesn’t matter whether you are writing internally at your company, building an online business, or networking among industry peers – Write of Passage will give you the tools to reach, educate, and connect with your target audience. Writing effectively will be your competitive advantage.

In school we learned an outdated, ineffective method of writing. We were taught to follow an arbitrary set of requirements. Our teachers told us to pad our writing to reach a minimum length, and to use flowery vocabulary completely foreign to our everyday lives. We are going to help you unlearn all of that, and adopt a results-focused approach to writing.

In module 1, I’ll introduce you to The Age of Leverage. The rules of the game have changed. The Internet now impacts every nook and cranny of the economy. I’ll tell you what this means for you personally and show you how to turn it from a threat into an immense opportunity.

In module 2, I’ll give you a new way of thinking about writing, as a “Serendipity Vehicle” that brings a wealth of opportunities into your life. I’ll share my 7 Principles of Content Creation to help you build a consistent habit of collecting, distilling, and sharing your best ideas. Then, I’ll address four common misconceptions that keep people spinning in circles, not knowing where to start.

In module 3, we’ll talk about your website, which is your face and your reputation to the world. I’ll give you a clear, step-by-step pathway for making a simple, yet effective professional website so anyone looking for your expertise can find you. Instead of managing technical roadblocks, and getting sucked into the endless spiral of designing and redesigning your website, we’ll focus only on the essentials.

In module 4, you’ll set up an email newsletter, a direct communication channel to your audience. You’ll learn to spread ideas in an efficient and repeatable manner that doesn’t take too much time. This distribution system will give you a way to test and improve your ideas even faster, by tapping into the wisdom of crowds.

In module 5, you’ll work with your coursemates to develop a writing style that is both unique to you, and that also follows best practices I’ve learned from years of trial and error. The quality of your writing and your thinking will improve in tandem as you adopt a higher standard of rigor. You’ll put these new skills to use immediately, by writing 5 articles on your blog, sending a “personal update” to colleagues and friends, and writing an in-depth “long-form” article to demonstrate your expertise.

In module 6, you’ll put these assets to use. To reach out and connect with interesting people who you wouldn't meet otherwise. Instead of asking to “pick your brain” or “grabbing coffee or a drink” with no particular purpose in mind, you’ll be able to send out your writing ahead of you to prove your credibility and provide context to your conversation. This powerful new take on networking will revolutionize your ability to connect with the people who can make the biggest impact on your career.

In module 7, you’ll clarify your vision and create a “personal monopoly” – the unique intersection of your knowledge and skills that no one else can compete with. Instead of working ever harder and ever longer battling against fierce competitors, you’ll carve out a niche where your ideas reign supreme. Because no one can ever replace you at the center of your network, you’ll be able to share everything you learn without fear, knowing that whatever value is created will eventually flow back to you.

No longer will you feel like you’re shouting into an empty room, with nobody listening. You’ll learn to leverage the information you’re already consuming and the thinking you’re already doing to create tangible knowledge assets that last forever. As you receive more and more feedback about which of your ideas are most valuable, you’ll refine your voice and find your niche. In turn, you’ll attract an audience that is looking for exactly what you’re creating.

We chose the name Write of Passage because this shift isn’t a linear one. It’s not a slight improvement on your writing abilities nor a single step up in your career. It’s a complete before-and-after transformation of the trajectory of your career and your life. Instead of watching the game from the sidelines, you’ll play the game. Instead of choosing from a bland menu of options that life offers you, you’ll author your own path forward, so you can get what you want out of life.

– David Perell